End to end driven retail solutions will require insight
and activation across all aspects of the shopper experience.
Omni subscribe to leading data houses to ensure a market share gains/loss analysis is always available, and fair share or size of prize analytics are undertaken by category.
From this category and shopper solutions can be developed to drive total category growth – either through increased consumption or penetration programs.
The right assortment and pack ranging exercises are undertaken, to ensure a leaner category drives profitable growth for the retailer. Following this, activation in the form of occasion-based events, theme promotions or tailor made loyalty schemes will build loyalty and drive sales through the till.
Where required a full path to purchase analysis is conducted to actively execute each element – from above the line to below the line campaigns.Lastly, a field sales and execution plan with a recognized field sales team will be offered, ensuring pristine execution over last fifty yards and at the shelf.